It's a cold, and it's a broken Hallelujah.

mugibrows:

womenaresociety:

Got PMS? Drink Some Milk, Says Sexist Ad Campaign

Thank goodness for the California Milk Processor Board’s new ad campaign. Once a month, some women have this pesky thing called PMS that turns them into raging demons if their boyfriends dare look at them wrong, or even, as the campaign says, if their boyfriends don’t read between the right lines. But, even an out of control female monster can now be placated, thanks to milk! Oh, glorious PMS-relieving milk! Both females and males should just take one giant calcium-enriched sigh of relief.

The Board’s new ad campaign, conceived by creative agency Goodby, Silverstein & Partners is entitled “Everything I Do Is Wrong.” It consists of several frightened-looking men holding cartons of milk as offerings for their better, angrier halves. Slogans include “I apologize for letting you misinterpret what I was saying,” “I apologize for not reading between the right lines,” “I’m sorry for the things—or things—I did or didn’t do,” “We can both blame myself” and “I’m sorry I listened to what you said and not what you meant.”

In case the ads aren’t enough, scared boyfriends can also visit EverythingIDoIsWrong.org, where they can check the current global PMS levels and monitor “key PMS indicators” such as cocoa futures, silver futures and gold futures. Because, obviously, when a woman is a PMS-ing psycho, chocolate (especially milk chocolate) and pricey jewelry make everything better.

Ad Week argues that the campaign “presents women as more uncontrollably irrational than ever before!” and Salon believes the campaign has gone “that extra offensive mile.”

Steve James, executive director of the milk board, told the New York Times that the “humor will allow people to laugh at themselves.” Unfortunately, we women are too busy screaming at our boyfriends and craving milk chocolate to laugh along with whoever he’s talking about.

i’m so glad these advertisements are coming to an end. honestly, women have to go through the many pains of a monthly period, and then you turn around and make men look like the victims? how about no.

Is it bad I laughed pretty hard at these? I actually thought they were kind of cute. Shut up Ivan.

  • July 26
  • , 2011
  1. rex-magnus reblogged this from novemberpulchritudinous and added:
    This IS hilarious because ALL OF THE WOMEN (over 30) IN MY FAMILY confuse the hell out of me. And most of them that I...
  2. novemberpulchritudinous reblogged this from mybigsisterisafeminist
  3. annairamgo reblogged this from theriotmag
  4. wedidnteatemasaurous reblogged this from wrightwilliams and added:
    oh my god, that’s so annoying.
  5. pramlattas-hips reblogged this from newwavefeminism and added:
    I’m surprised they even printed “PMS” and not “lady troubles”.
  6. ziplobob2 reblogged this from shutupmegshutup
  7. jonhenry reblogged this from stfuconservatives and added:
    these ladies probs got pms cuz of the mugs on their men, eew
  8. fuckyeahwomenlikeme reblogged this from littlelessonsaboutgender
  9. codypdz reblogged this from guywithasweethaircut
  10. guywithasweethaircut reblogged this from samkatzkickskids and added:
    LOL ^^^^^ SO FUCKING TRUE
  11. your-nibs reblogged this from sexxxisbeautiful
  12. dazebras reblogged this from lipstick-feminists
  13. adolescents reblogged this from dbeat
  14. missingmissives reblogged this from vladislava and added:
    Absolutely disgusting.
  15. rudniculous reblogged this from vladislava and added:
    Aaaaaand cue the backpeddling! Their website now redirects to gotdiscussion.org.
  16. jesskilz reblogged this from dbeat
  17. eclipsedcadenza reblogged this from maybeivebeenherebefore and added:
    i thought they were hilarious too. :D besides, pms is not a free pass to act like an asshole. you can be rational during...
  18. dbeat reblogged this from vladislava and added:
    female cows, female humans, both are just biological machines kept around to milk or fuck
  19. maybeivebeenherebefore reblogged this from mugibrows and added:
    Is it bad I laughed pretty hard at these? I actually thought they were kind of cute. Shut up Ivan.
  20. vladislava reblogged this from cooledskin and added:
    these in SF and immediately regret leaving...sharpie at home.
  21. mugibrows reblogged this from womenaresociety and added:
    i’m so glad these advertisements are coming to an end. honestly,...many pains of a monthly...
  22. iamheathen reblogged this from rantingnraging
  23. rezurrexion-ftw reblogged this from tapintotheoak
  24. thepersonalispolitic reblogged this from peecharrific
  25. fuckingickyricky reblogged this from queerio19 and added:
    Lol what bullshit.
  26. queerio19 reblogged this from fuckyeahgenderstudies and added:
    Gee, I’m sorry heterosexual man in my life. Was my natural, temporary hormonal imbalance bothering you? Trust me, having...
  27. lauraafv reblogged this from pixiesalads and added:
    I actually agree with Sam :’).
  28. imagin-eeri reblogged this from stfuconservatives and added:
    I’m really glad that this ad campaign was pulled, even if the advertising company doesn’t understand the reason why they...
  29. thequeenoffivecolors reblogged this from theabominationisinsane
  30. tapintotheoak reblogged this from pixiesalads and added:
    Proof that women can’t handle the banter.
  31. luniak reblogged this from mycroftismight
  32. theabominationisinsane reblogged this from mycroftismight and added:
    No thanks, I’ll stick with soya milk.
  33. ravenclawssaywhat reblogged this from mycroftismight